NBCLX to Debut Virtual Set on Election Night

By ( Broadcasting & Cable )
Published

Coverage available via OTT, linear TV and web

NBCLX
NBCLX will report election results from a new virtual set (Image credit: NBCLX)

NBCLX, the NBCUniversal Owned Television Stations streaming news service aimed at Gen Z, will be offering election night coverage on its over-the-top, linear, digital, mobile and cable platforms.

Coverage starts at 8 p.m. ET with storytellers embedded in New York, Los Angeles, Miami and Washington D.C.

NBCLX will also feature a visual artist who will be painting live through the night.

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Based in Fort Worth, Texas, at the facility shared by NBC”s KXAS and Telemundo’s KXTX, NBCLX reports on issues that matter to adults 18-45.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.