NBCLX to Debut Virtual Set on Election Night

NBCLX will report election results from a new virtual set (Image credit: NBCLX)

NBCLX, the NBCUniversal Owned Television Stations streaming news service aimed at Gen Z, will be offering election night coverage on its over-the-top, linear, digital, mobile and cable platforms.

Coverage starts at 8 p.m. ET with storytellers embedded in New York, Los Angeles, Miami and Washington D.C.

NBCLX will also feature a visual artist who will be painting live through the night.

Based in Fort Worth, Texas, at the facility shared by NBC”s KXAS and Telemundo’s KXTX, NBCLX reports on issues that matter to adults 18-45.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.