NBA All-Star Game Viewership Jumps 14% to Average of 5.5 Million

By Jon Lafayette
( Broadcasting & Cable )
published

11.6 million unique viewers tune in on linear, streaming

NBA All Star Game
(Image credit: NBA)

The NBA All-Star Game on Sunday drew an average of 5.5 million viewers, up 14% from last year, according to the NBA.

The league said a total of 11.6 million viewers tuned into the game on TNT, TBS, truTV and B/R Sports on Max, up 20%.

The game capped an All-Star Weekend that also included celebrity games, three point shooting competitions and a slam-dunk content.

Warner Bros. Discovery said it had sold virtually all of the commercial inventory for the weekend and was anticipating record revenue.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.