The Vevo TV app will be available in the U.S. and other countries, including Canada, Australia, New Zealand, the United Kingdom, Italy, Spain, Germany, Mexico and Brazil, significantly enlarging Vevo’s global TV footprint.
“Google is a critical international distribution channel for Vevo, bringing a huge global audience to our content, as we lead the charge in returning music video programming to TV screens at scale,” Kevin McGurn, president of sales and distribution for Vevo, said.
“Music videos are not only insanely popular, but they are powerful and highly-engaging content to advertise against due to the deep emotional connections that they forge with the viewer, They can feel deeply personal, yet have mass appeal. Vevo’s app uniquely provides advertisers with the opportunity to appear alongside some of the most cherished and iconic music videos,” McGurn said. “With support for Android TV OS, brands can access even more inventory and more eyeballs, especially hard-to-reach consumers, such as cord-cutters, cord-nevers, and younger demographics, which do not watch traditional broadcast television.”
Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo generates more than 25 billion views across television, desktops and mobile devices each month.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, Pluto TV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), Vizio, Sky (NowTV and SkyQ), Foxxum, Xite, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV and Vewd. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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