Marquee Broadcasting Group and Nielsen said they reached a multiyear agreement under which all of the six stations owned by Marquee will receive local TV measurement services from Nielsen.
“We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,” said Patricia Lane, CEO of Marquee. “With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”
Terms of the deal were not disclosed.
Marquee, which started with WDMT-TV in Salisbury, Maryland, in 2013, said it is seeking to expand, which could be good for Nielsen.
“The backbone of the Local TV business are Local broadcast TV stations,” affirms Catherine Herkovic, executive VP and managing director, Nielsen Local TV. “Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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