Omnia Media launched Omnia Kids Gaming, a new unit focused on distributing gaming content for kids age 6 to 13 to over-the-top and streaming services.
Kidoodle.TV is the first service to take programming from the new unit.
“As content and monetization regulations continue to change, the impact has been felt heavily by creators who want to reach kids,” said Greg Kampanis, senior VP and general manager, Omnia Media. “Omnia Kids Gaming is dedicated to working with emerging creators, who have built a large and loyal fanbase, to distribute kid-friendly programming to platforms around the world.”
The content comes from 16 different kids gaming channels on YouTube and will focus on kid-friendly, parent approved games like Minecraft and Roblox. The lineup includes Little Lizard Adventures, Little Kelly Mindcraft, ExplodingTNT, Little Carly Minecraft, Sharky Minecraft, RoPo, B-Dick and Scott Tiny Turtle.
“As a Safe Streaming channel for children, we actively harness the power of trends in the market, like gaming content. The quality gamers that Omnia represents makes this roster of talent a meaningful addition to our offering globally,” said Brenda Bisner, chief content officer at Kidoodle.TV.
Omnia Media’s brands, including Arcade Cloud, BCC Gaming and Wisecrack, are available on core platforms such as YouTube, Snapchat, Facebook and Instagram, and via live, VOD and linear cable channels around the globe.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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