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Juan Ponce Named GM of Telemundo Streaming Studios

Telemundo Global Studios has promoted Juan Ponce to be senior VP and general manager of its recently launched Telemundo Streaming Studios.

Juan Ponce Telemundo Streaming Studios

Juan Ponce, senior VP & GM, Telemundo Streaming Studios (Image credit: Telemundo)

Ponce, who had been senor VP of productions operations & strategy for Telemundo Global Studios, will continue to report to Marcos Santana, president at Telemundo Global Studios.

Also Read: Telemundo Upfront: 1,000 Hours of Original Content in 2021-22

In his new role, Ponce will lead the new venture, which was created to produce original premium scripted content for direct-to-consumer platforms.

“Juan is a seasoned executive with the perfect experience and track record to lead this new studio and help Telemundo Global Studios continue to pioneer this highly competitive industry,” said Santana. “His business acumen and creative expertise will be instrumental in helping us launch Telemundo Streaming Studios to fulfil the growing demand for streaming content among Latinos in the US and across international markets.”

Telemundo Global Studios also said Karen Barroeta, executive VP of production and development, will expand her responsibilities to include overseeing talent and casting, scripted development and  the head writers’ team. She will continue to report to Santana.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.