Fox Sports said it is launching a new ad campaign promoting its coverage of the 2022 FIFA World Cup starring actor Jon Hamm.
Hamm plays Santa Claus, who has to cut back his Hawaiian vacation because the soccer tournament has been moved to the holiday season. Traditionally played in the summer, this year’s World Cup is being played in Qatar where it is very hot so, for the first time ever, it will be played starting Nov. 21 through Dec. 18.
The campaign’s tagline is “ ’Tis the FIFA World Cup.”
“One of the unique things about the FIFA World Cup is that it’s a really communal experience where people want to get together with others to enjoy the event,” said Gottlieb. “To have that sync with the holidays this year for the first time ever, when we will all be gathering with friends and family, made for an incredible opportunity to embrace the holiday spirit in Fox Sports’ creative campaign,” said Robert Gottlieb, executive VP, marketing for Fox Sports. . We look forward to following Santa on his soccer journey as he meets more surprise guest stars and becomes captivated with this year’s long-awaited tournament.”
Fox Sports will present all 64 World Cup matches live on either Fox or FS1 Every match will stream live on the Fox Sports app. Matches will also be available on demand after their conclusion on Fox’s streaming service Tubi. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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