Jo Kinsella Leaving as Head of Innovid’s Measurement Unit

Jo Kinsella
(Image credit: TV Squared by Innovid)

Jo Kinsella, president of Innovid’s measurement unit, InnovidXP, said she was leaving the company.

Kinsella joined Innovid when Innovid acquired TVSquared for $160 million earlier this year. Kinsella was president of TVSquared.

"Jo played a key role during our acquisition of TVSquared and recently wrapped a successful integration of the platform into our flagship measurement offering, InnovidXP," Innovid CEO and co-founder Zvika Netter said. "We thank her for her vision, leadership, and collaboration and wish her well on her future endeavors. We continue to be laser-focused on our mission — the delivery, personalization and measurement of converged TV.”

Innovid stock fell more that 7% on Friday, which was generally a sell-off day. Innovid closed at $2.02 a share.

In a post on LinkedIn, Kinsella thanked Innovid for “giving us an opportunity to keep growing and to be the best crossplatform measurement solution in the world.”

She also thanked customers, partners and the advertising community.

“Thank you from the bottom of my heart for supporting us, cheering us on and being part of our journey over the last 10 years. We simply couldn’t have done it without you and I am forever grateful for all of you,” she said.

In terms of what’s next, Kinsella said she wants to “help other people succeed. I want to help communities and I want to mentor others so the next generation of innovation can make a difference in the world.”  ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.