Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.
Innovid said that its measurement for rendered display ad impressions on desktop and mobile platforms has been granted accreditation by the Media Rating Council.
Ad impressions delivered by connected TV grow by 55% in the third quarter compared to the prior year, according to ad and analytics company Innovid.
Independent advertising and analytics TV platform Innovid said it hired Dale Older as chief product officer, a new position at the company.
Verizon Media said it is teaming up with Innovid and Brightline to offer marketers interactive ads on connected TV.
U.S. consumers now pay for four different services, up from pre-pandemic, according to Deloitte
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.