Innovid

OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.

Ad tech company Innovid said it began trading as a publicly owned company on the New York Stock Exchange Wednesday.

Ad-tech company Innovid said it is expanding into China with its connected TV technology.

Use of DV Video OminiTag gets automated

System helps advertisers understand and target audiences

Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV.

Ad tech firm Innovid said it plans to go public through a merger with Ion Acquisition Corp. 2 Ltd., a special purpose acquisition company, or SPAC.

Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.

Total digital video ad impressions jumped 42% in the second half of 2020, according to new figures from the Innovid iQ dashboard.

Innovid said that its measurement for rendered display ad impressions on desktop and mobile platforms has been granted accreditation by the Media Rating Council.