Innovid
Latest Innovid

Inscape Using Weighted Panel To Calibrate Viewing Data
By Jon Lafayette last updated
National Representative Panel aims to align ACR data with U.S. Census

Innovid Adds Linear Ad Occurrence Data From Kinetiq to Innovid XP Platform
By Jon Lafayette published
Combination creates scalable measurement of real time converged TV airings

Advertisers Spending More on CTV But Unified View Remains Elusive: Innovid
By Jon Lafayette last updated
Study finds data owners, inconsistent measurement, walled gardens are challenges

Innovid Reports Third Quarter Loss of $11.8 Million
By Jon Lafayette last updated
Revenue up 47%

Verizon Using Innovid's New Tools To Optimize Ad Creative on CTV
By Jon Lafayette published
Real time feedback improves efficiency and performance

The Trade Desk Adds Innovid Measurement in U.K., Germany
By Jon Lafayette published
Advertisers get incremental reach measurement for CTV campaigns

Fox Using Innovid To Measure Cross-Platform Viewership
By Jon Lafayette last updated
Deal an expansion of previous work with Tubi

CTV Accounts for Most CPG Digital Video Ad Impressions: Innovid
By Jon Lafayette published
Majority of advertisers include QR code or interactive content in commercials
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.