Latest Innovid
AdImpact Picks Innovid To Measure Political Ads on Linear and CTV
By Jon Lafayette published
CTV to play a bigger role in election campaigns
Currency vs. Measurement: Understanding & Improving TV Marketing
By Bob Ivins published
CTV’s Share of Video Impressions Topped Mobile in 2021: Innovid
By Jon Lafayette published
Interactive campaigns with QR codes increase
Innovid Reports $7.4 Million Loss in First Quarter
By Jon Lafayette last updated
Expects $25 million revenue contribution from TVSquared by year end
Innovid Completes $160 Million Acquisition of TVSquared
By Jon Lafayette published
Combined companies offer cross-platform TV measurement and attribution
Wonder Women of New York 2022: Jo Kinsella
By Kent Gibbons published
President, TV Squared by Innovid
Mondelez Picks Innovid To Create Personalized Creative
By Jon Lafayette published
Optimized campaign for Philadelphia cream cheese increased recall by 29%
Innovid Acquires TVSquared in Deal Worth $160 Million
By Jon Lafayette last updated
TVSquared CEO Calum Smeaton stepping down after deal closes
BMO Analyst Initiates Coverage of Innovid With ‘Outperform’ Rating
By Jon Lafayette last updated
Daniel Salmon sees CTV soon accounting for 50% of revenue
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
By Jon Lafayette published
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
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