Innovid
Latest Innovid

Dentsu Signs Up for New Innovid Converged Measurement Platform
By Jon Lafayette published
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes

AdImpact Picks Innovid To Measure Political Ads on Linear and CTV
By Jon Lafayette published
CTV to play a bigger role in election campaigns

Currency vs. Measurement: Understanding & Improving TV Marketing
By Bob Ivins published

CTV’s Share of Video Impressions Topped Mobile in 2021: Innovid
By Jon Lafayette published
Interactive campaigns with QR codes increase

Innovid Reports $7.4 Million Loss in First Quarter
By Jon Lafayette last updated
Expects $25 million revenue contribution from TVSquared by year end

Innovid Completes $160 Million Acquisition of TVSquared
By Jon Lafayette published
Combined companies offer cross-platform TV measurement and attribution

Wonder Women of New York 2022: Jo Kinsella
By Kent Gibbons published
President, TV Squared by Innovid

Mondelez Picks Innovid To Create Personalized Creative
By Jon Lafayette published
Optimized campaign for Philadelphia cream cheese increased recall by 29%
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