Innovid

Latest about Innovid

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Dentsu Signs Up for New Innovid Converged Measurement Platform

By Jon Lafayette Published

InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes

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AdImpact Picks Innovid To Measure Political Ads on Linear and CTV

By Jon Lafayette Published

CTV to play a bigger role in election campaigns

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Bob Ivins
Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins Published

BC Guest Blog
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CTV’s Share of Video Impressions Topped Mobile in 2021: Innovid

By Jon Lafayette Published

Interactive campaigns with QR codes increase

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Innovid Reports $7.4 Million Loss in First Quarter

By Jon Lafayette Last updated

Expects $25 million revenue contribution from TVSquared by year end

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Innovid Completes $160 Million Acquisition of TVSquared

By Jon Lafayette Published

Combined companies offer cross-platform TV measurement and attribution

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Jo Kinsella
Wonder Women of New York 2022: Jo Kinsella

By Kent Gibbons Published

President, TV Squared by Innovid

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Mondelez Philadelphia Cream Cheese
Mondelez Picks Innovid To Create Personalized Creative

By Jon Lafayette Published

Optimized campaign for Philadelphia cream cheese increased recall by 29%

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Innovid Acquires TVSquared in Deal Worth $160 Million

By Jon Lafayette Last updated

TVSquared CEO Calum Smeaton stepping down after deal closes

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BMO Analyst Initiates Coverage of Innovid With ‘Outperform’ Rating

By Jon Lafayette Last updated

Daniel Salmon sees CTV soon accounting for 50% of revenue

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