Innovid Expands CTV Technology Into China Market

Ad-tech company Innovid said it is expanding into China with its connected TV technology Innovid also said it hired former Google and Publicis exec David Chen, who will oversee the region as executive director, China.

Innovid mrc

(Image credit: Innovid)

Innovid said the move will benefit global marketers who can consumers in the huge Chinese market with CTV technology that is consistent with other countries.

“Innovid is the global leader in innovating and creating transformative experiences in CTV and video for brands and audiences,” says Zvika Netter, CEO of Innovid. “As international brands seek to engage this tech-savvy China consumer base, marketers can utilize our unified infrastructure to expand reach and increase relevance. With the addition of the China market, Innovid clients now have a more comprehensive and near complete view of global campaign performance. This is another critical step forward towards solving the CTV industry's measurement fragmentation challenges.”

Also: Ad Tech Firm Innovid Going Public Through Merger with SPAC

Chen was managing director at Publicis Group and country manager for Google China before joining Innovid.

As CTV consumption continues to take off globally, I’m thrilled to join Innovid and share the company's vision of the future of CTV advertising with the China market,” said Chen. “This region presents a really exciting opportunity for brands to engage with a hyper-focused, video centric audience. I look forward to supporting our global partners, helping them curate and deliver impactful campaigns." ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.