AT&T’s main asset as it pivots its media business to streaming, HBO Max, will be available on the popular Fire TV Platform having hammered out a deal with Amazon.
The company said the HBO Max app will be available on Tuesday.
HBO Max has not yet made a deal with Roku, the other key streaming platform.
When it last reported in October, AT&T said that HBO and HBO Max had 38 million subscribers at the end of the third quarter, up from 36.3 million at the end of June.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” said Tony Goncalves, Head of Sales and Distribution for AT&T's WarnerMedia unit. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
Current HBO subscribers of HBO Max will be able to log in on the HBO Max with the Amazon credentials at no extra cost and be able to view Max programming not available on the original HBO.
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” said Marc Whitten, VP of Amazon Entertainment Devices and Services, “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV. Alexa, play Raised by Wolves.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.