Gray Names Jennifer Rieffer GM of WXIX-TV in Cincinnati

Jennifer Rieffer Gray Television WXIX
Jennifer Rieffer (Image credit: Gray Television)

Gray Television said that Jennifer Rieffer will become the new general manager at WXIX-TV in Cincinnati.

Rieffer has been general manager of WSMH-TV, Sinclair’s Fox affiliate in Flint, Michigan since 2020.

Gray is getting ready to close its acquisition of Meredith Corp.’s local stations and has been moving general managers from some of its stations to run the stations it will own when the deal closes next month.

Also:Gray Names More General Managers as It Prepares for Meredith Acquisition

Rieffer will be replacing Debbie Bush, who was named  to run KPHO-TV and KTVK-TV in Phoenix.

Before WSMH, Rieffer ran WDKY-TV in Lexington, Kentucky, for Sinclair. She began her career at WDKY in 1995 as a traffic assistant and worked at stations in Columbus, Georgia, and Kansas City before returning to WDKY in 2006 as sales manager. She rose to general manager in 2018. ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.