Frndly TV Sees Growth In Q3 Viewing, Ad Sales

By Jon Lafayette
( Broadcasting & Cable )
last updated

Streaming service also sees increase in October

Frndly TV User Interface
Movies on Frndly TV's user interface (Image credit: Frndly TV)

Low-cost, family-oriented streaming TV provider Frndly TV said it posted big gains in viewing and ad revenue during the third quarter.

Frndly TV said that total viewership was up 53% in the quarter, compared to 3Q a year ago. Viewing per subscriber was up 9% and weekly active users rose 40%.

On the ad sales side, impressions increased 133% and revenue climbed 129%.

Also Read: More Weigel Digital Networks To Be Added to Frndly TV Lineup

Frndly TV said it has seen growth in every quarter since its launch in October 2019.

The fourth quarter is off to a good start with viewership up 55% in October, Frndly TV said.

“These numbers demonstrate the accuracy of the underlying premise that our co-founders created Frndly TV on: Give American consumers good, wholesome, brand-safe TV at a fair price,” Frndly TV head of advertising sales Steve Sklar said. “We are delivering on our promise to our subscribers — who are highly engaged with our product — and as a result, overdelivering on our promise to our ever-growing list of advertisers.” ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.