Former Top Agency Exec Nick Brien Named CEO of Ad-Tech Firm

By Jon Lafayette
( Broadcasting & Cable )
published

Former CEO Samba Natarajan will refocus on role at parent company

Nick Brien Amobee
Nick Brien (Image credit: Amobee)

Former ad agency executive Nick Brien was named CEO of ad tech firm Amobee.

Brien, most recently CEO of the Americas for Dentsu International, replaces Samba Natarajan. Natarajan, who was also CEO of Strategic Portfolio at Amobee parent company Singel Group, will refocus on his role at Singtel and continue as a member of Amobee’s board.

Also Read: Amobee Unveils Allocator for Planning Linear, CTV Ads

“I’m pleased to see Nick Brien take on the role as CEO of Amobee,” Natarajan said. “As a member of the board and as a part of my responsibilities for the strategic portfolio, I will continue to work closely with Nick and the dedicated Amobee team to build on the progress achieved in the business and make Amobee the leading platform for multi-channel advertising across TV and digital; to really win with our strategy to unify, optimize and grow.”

Also Read: Eminent Execs Tim Spengler, Valerie Bischak Join Amobee

Prior to joining Dentsu in 2017, Brien was president of Hearst Marketing Services and CEO of iCrossing. He also previously served as CEO of McCann WorldGroup and CEO of IPG Mediabrands.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.