Updated: Tuesday, Nov. 29, 2016, 12:03 pm PT
The Fox Owned Television Stations are moving NBCUniversal’s new daytime strip, Harry, to 2 p.m. from 4 p.m. in four top markets — New York, Los Angeles, Chicago and San Francisco — starting Monday.
According to sources, the move is intended to help Harry perform more strongly against its time-period competition, something that’s much harder to do at 4 p.m. when it’s facing the likes of Judge Judy and Dr. Phil. Fox ideally would like to improve the show’s performance across all of its 17 markets and renew it for a second season.
For example, on WNYW New York at 4 p.m. in October, Harry averaged a 0.7 in households, down 30% from what Warner Bros.’ TMZ Live was doing in time period one year ago. On KTTV Los Angeles, Harry averaged a 0.4 in households in October, down 63% from TMZ Live last year.
The decision to renew also will depend on whether NBCUniversal wants to continue to produce the New York City-based show, which is relatively expensive in light of its ratings.
In New York, Los Angeles and Chicago, TMZ Live will return to 4 p.m. In San Francisco, where the move doesn't take place until Monday, Dec. 5, local news will air at 4 p.m.
Harry — which stars Harry Connick Jr., and features his band — launched in September on the Fox owned stations in top markets. In the week ended Nov. 13, Harry averaged a 1.2 live plus same day household rating, according to Nielsen Media Research, steady with the prior week.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.