DistroTV Makes Deal To Stream News Channels From India's TV9 Network

By Jon Lafayette
( Broadcasting & Cable )
published

Agreement includes national and regional channels

DistroTV TV9 Network
(Image credit: DistroTV)

DistroTV, a free, ad-supported streaming platform, said it made a deal to distribute TV9 Network’s news channels from India to global viewers.

TV9 network recently launched News9 Live, a digital English-language news channel. It also operates TV9 Bharatvarsh in Hindi and several regional news channels.

The deal with DistroTV marks the first time TV9 Network’s channels will be streamed live worldwide.

“This partnership will bring the best of Indian news content to our users around the globe, expanding our diverse content line-up with hundreds of Channels,” said Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV.

“This partnership perfectly aligns with our unwavering dedication to delivering an unparalleled user experience for our valued viewers,” said Raktim Das, chief growth officer of TV9 Network.

Das said that over the last three years, TV9 Network has achieved a 33% market share, making it the top news network in the world’s largest democracy.

“As the audience transitions to CTVs and embraces the ecosystem, we are delighted to partner with DistroTV, whose platform offers our global audience effortless and seamless access to our news content through an array of devices.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.