Last year’s in-person upfront events were canceled and replaced by digital events by the COVID-19 outbreak. The pandemic, and the recession it caused, led to upfront deals for this broadcast year not being reached until September--just before the start of the fall season.
Disney Advertising Sales will have a unified upfront event in May that will represent its entire video portfolio.
Disney brands represented include ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN Plus, Freeform, FX Networks, Hulu and National Geographic Networks.
Hulu, which had previously held an event for advertisers during the Newfronts at the Hulu Theater, will no longer have a standalone event.
Disney’s upfront will be preceded by a Disney Platform Technology Showcase on Feb. 23 for advertising clients. The event will highlight data-driven precision advertising, new ways of measuring advertising, premium ad experiences and updated transaction technology.
NBCU recently announced a similar developer event, called One21, which will be held March 22. NBCU is also expected to have an upfront event, but it hasn’t announced its plans for that event.
On March 23 Disney will have a development event to showcase upcoming programming.
ViacomCBS confirmed that it is having an upfront event on May 19 at which all of the company’s networks will be represented.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.