Latest about Upfront 2021
Upfront Buyers Driven By Fear of Missing Out, Survey Finds
Advertiser Perceptions said 37% of spending went to CTV
NewFronts: Vizio Talks Data-Driven Content and Addressable Advertising
Vizio Connect provides retargeting opportunities
Vizio Claims $100 Million in Upfront Ad Commitments
TV set maker Vizio said that it finished its upfront negotiations with advertising commitments worth more than $100 million.
Scripps Networks See 20% Volume Increase in First Upfront
Ion, Bounce see healthy price gains
Amazon Makes Upfront Deals With 40% More Advertisers
Negotiations wrap up after first appearance at NewFronts
Discovery Finishes Upfront With High Teen Price Gains
Discovery finished its upfront negotiations, gaining price increases in the high teen, at the top of the range for cable programmers, sources said.
Peacock Pulls In $500 Million During Record NBCU Upfront
This year’s upfront market was so hot that Comcast’s incipient streaming service Peacock collected $500 million in commitments from advertisers.
Roku Finishes Upfront With Double Last Year’s Volume
Roku said its upfront negotiations resulted in double the commitments from advertisers to buy commercials on the streamer.
