Latest about Upfront 2021
NFL, college football inventory goes fast
Discovery is not done with its upfront and is pushing for higher prices, CEO David Zaslav said.
The Walt Disney Co.’s shift to streaming was reflected in its upfront, with 40% of the upfront dollars committed to its properties going to streaming or digital.
NBCUniversal CEO Jeff Shell said that the company is “pretty much done” with its upfront sales.
The CW has concluded its upfront negotiations, selling most of its commercial inventory for the 2021-22 season.
50 media buyers and clients watched virtual event with Linda Yaccarino
New InView campaign dashboard gets new-car treatment
In his annual appearance at Disney’s upfront, Jimmy Kimmel once again bit the hand that feeds him, making fun of the advertising business, network TV and the folks who run the company.
