Latest about Upfront 2021
Fox Wraps Strong Upfront With Ad Dollars Flowing to Tubi
NFL, college football inventory goes fast
Discovery’s David Zaslav on Upfront: ‘We Need Pricing’
Discovery is not done with its upfront and is pushing for higher prices, CEO David Zaslav said.
Disney Finishes Upfront With 40% of Ad Dollars Going to Streaming or Digital
The Walt Disney Co.’s shift to streaming was reflected in its upfront, with 40% of the upfront dollars committed to its properties going to streaming or digital.
CEO Jeff Shell Says NBCU ‘Pretty Much Done’ With Upfront
NBCUniversal CEO Jeff Shell said that the company is “pretty much done” with its upfront sales.
CW Finishes Upfront With Big Ad Price Increases
The CW has concluded its upfront negotiations, selling most of its commercial inventory for the 2021-22 season.
NBCU Held Live Upfront Gathering at the Rainbow Room
50 media buyers and clients watched virtual event with Linda Yaccarino
At Upfront, Buyers Sit Through Commercials for ViacomCBS Ads
New InView campaign dashboard gets new-car treatment
Jimmy Kimmel Threatens Baby Yoda at Disney Upfront
In his annual appearance at Disney’s upfront, Jimmy Kimmel once again bit the hand that feeds him, making fun of the advertising business, network TV and the folks who run the company.
