Upfront 2021

Linda Yaccarino during NBCUniversal's 2021 upfront — Upfront Buyers Driven By Fear of Missing Out, Survey Finds Advertiser Perceptions said 37% of spending went to CTV

Vizio SmartCast Fox — Vizio Claims $100 Million in Upfront Ad Commitments TV maker rides connected TV wave

Michael Teicher Scripps Networks Upfront — Scripps Networks See 20% Volume Increase in First Upfront Ion, Bounce see healthy price gains

Grid List

Latest Upfront 2021

Nickelodeon Shows Off Giant Slate of Original Content

By Jon Lafayette published 18 March 21

Nickelodeon, with new ViacomCBS platforms to fill and re-energized competition in the kids business, showed advertisers its largest content slate ever.

Broadcasting & Cable

A+E Upfront: Linear Nets Get New Content First

By Jon Lafayette published 3 March 21

Programmer expects bigger share of linear viewing

Broadcasting & Cable

Nickelodeon Invites Kids to Virtual Upfront on March 18

By Jon Lafayette published 22 February 21

Network promises largest slate to date for co-viewing

Broadcasting & Cable

Univision to Debut ‘New Vision’ for Advertisers on March 24

By Jon Lafayette published 16 February 21

Upfront presentation set for May 18

Broadcasting & Cable

Advertiser CTV Demand Could Help Traditional TV Companies

By Jon Lafayette published 16 February 21

Advertiser Perceptions finds big spenders see safety in established networks

Broadcasting & Cable

Fox’s May Upfront Event to Include Streamer Tubi

By Jon Lafayette published 12 February 21

Virtual presentation set for May 17

Broadcasting & Cable

WarnerMedia to Hold Virtual Upfront Event on May 19

By Jon Lafayette published 12 February 21

WarnerMedia joined the list of media companies announcing plans to hold a virtual upfront event in May.

Broadcasting & Cable

Discovery Sets Upfront Presentation for May

By Jon Lafayette published 12 February 21

Programmer aims to join broadcasters in buyers' mindset

Broadcasting & Cable

ViacomCBS highlighted the company's cable networks.

Disney, ViacomCBS Set Virtual Upfront Events in May

By Jon Lafayette published 10 February 21

The Walt Disney Co. and ViacomCBS said they plan to hold upfront presentations for advertisers in their traditional May time slots, although this year they will be held virtually online.

Broadcasting & Cable

A+E Pitch to Upfront Buyers: Count Older Viewers Too

By Jon Lafayette published 1 February 21

A+E Networks sets virtual presentation for March 3

Broadcasting & Cable

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