Media buyers are more optimistic in 2021, but they said they're looking to spend less upfront and more programmatically, according to a study by the IAB.
E.W. Scripps’ new national networks unit has a secret weapon advertisers can use to reach those elusive viewers who have cut the cable cord.
Fuse Media said it is launching a streaming division, creating another way for advertisers to reach the company’s young diverse audience.
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