Univision to Debut ‘New Vision’ for Advertisers on March 24

Donna Speciale Univision PrendeTV
Univision's new head of ad sales will preseant a 'New Vision' to clients (Image credit: Univision)

Univision said that ahead of its May upfront presentation, it will hold an event for advertisers that will introduce the company’s new management and its new direction to advertisers.

The new event--set for March 24-- will be titled “A New Vision at Univision.” Univision was acquired by a group headed by former Viacom CFO Wade Davis.

The event will be a coming out party for Davis and Donna Speciale, the former Turner ad sales head named president of advertising sales and marketing for Univision earlier this year.

Also Read: Univision’s Donna Speciale Hires Two Ex-Turner Execs

Univision said the event will provide an update on the company’s ongoing transformation and lay out its vision for clients as it sets a new go-to-market strategy and develops advanced advertising capabilities.

The new event will be followed by Univision’s more traditional upfront presentation on May 18. 

Also Read: Univision’s PrendeTV to Launch With Key Sponsors

This year’s presentation will be conducted virtually. The traditional in-person upfront presentations were disrupted last year by the coronavirus outbreak and networks are having virtual events again this year.

“Univision is focused on aggressively evolving our ad sales strategy to better serve our clients and we are excited to share with them our recent progress and layout the new vision for Univision during our March 24 event, ahead of the annual upfront on May 18," said Speciale.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.