As Nielsen added The Walt Disney Co.’s platforms Disney Plus and Hulu to its streaming measurement, The Mandalorian, a Disney Plus show, joined Nielsen’s weekly list of the most watched shows on SVOD platforms.
According to Nielsen, The Mandalorian, which began its second season, was No. 3, accumulating more than 1 billion viewing minutes between Oct 26 and Nov. 1.
That put it behind The Queen’s Gambit, Netflix original, as well as The Office, which will be moving from Netflix to Comcast’s Peacock next year.
Nielsen noted that with the holiday season approaching, its was noteworthy that the new film Holidate also joined the Top 10 list in the fifth slot.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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