Discovery said it made a deal making its direct-to-consumer subscription service Discovery Plus available to Vizio SmartCast users.
To promote the launch, the Vizio SmartCast home screen will feature a carousel that spotlights the content available on Discovery Plus, with the slogan “Discover More on Discovery Plus.”
“Vizio SmartCast users can now experience the high quality, non-fiction storytelling that Discovery is known for as well as enjoy an extensive slate of exclusive discovery plus originals and shows across a broad range of genres,” said Katherine Pond,VP of business development at Vizio. “The addition of discovery plus on the SmartCast home screen means audiences can dive into a deep catalogue of content and instantly stream some of the most popular shows on television.”
Vizio users can locate discovery plus in the app row on the SmartCast home screen. Users can access the streaming service for $4.99 per month with a seven-day trial before purchasing, or a commercial-free subscription for $6.99 per month.
“We remain committed to offering discovery+ to fans across all platforms and providing them with an unparalleled experience,” said Gabriel Sauerhoff, senior VP, digital distribution and commercial partnerships, at Discovery. “This new partnership with Vizio allows us to expand the reach of all of Discovery's digital properties to even more of our dedicated viewers on SmartCast.” ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.