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Cox: 1M Subs Now on ‘Contour’ TV Service

Cox Communications said 1 million video subs are now on a new version of its “Contour” platform that is underpinned by Comcast’s cloud-based X1 platform.

Privately held Cox has about 4 million video subs, according to NCTA estimates, meaning that about 25% of the MSO’s pay TV base is on the new offering, which features a cloud-powered guide and a voice remote and integration with apps for mobile devices. That's good news for vendors such as Arris, a key supplier of X1-based set-top boxes.

Cox said the rollout was its fastest-ever video product launch, and celebrated the Contour milestone this week, hanging a banner at its headquarters to mark the occasion. Its 1 millionth customer on Contour received a free year of video and internet service and an all-expenses paid trip to Disneyland in California.

Cox also shared some other Contour-related stats, noting that 75% of those customers use the voice remote weekly, and that the Contour app, downloaded more than 1 million times so far, now offers more than 85 linear channels outside the home. Contour also offers more than 70,000 VOD choices, more than doubling that amount since 2016. Some 80% of Contour subs use VOD monthly, and Cox has registered about 275 VOD views on Contour since its debut.