Circle City Adds Diya TV in Indianapolis

By John Eggerton
( Broadcasting & Cable )
published

Targets Indian and South Asian audiences

DuJuan McCoy, CEO
(Image credit: Circle City Broadcasting)

Circle City Broadcasting has launched Diya TV on a broadcast digital subchannel of its WISH-TV Indianapolis.

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Diya TV is targeted to Indian American and South Asian audiences in the U.S. with news in English, Hindi and Punjabi.

"The South Asian community is a growing, yet underserved community in media in the Indianapolis DMA,” said Circle City president DuJuan McCoy.

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"We are grateful to partner with WISH-TV to bring Diya TV to Indianapolis,” said Diya TV CEO Ravi Kapur said in a statement. “The Indian American population is the second largest immigrant group in the state of Indiana, and we intend to bring a vibrant mix of local, national, and international programming to one of America’s fastest growing demographics."

Diya TV is available on subchannel 8.4.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.