Circle City Broadcasting has launched Diya TV on a broadcast digital subchannel of its WISH-TV Indianapolis.
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Diya TV is targeted to Indian American and South Asian audiences in the U.S. with news in English, Hindi and Punjabi.
"The South Asian community is a growing, yet underserved community in media in the Indianapolis DMA,” said Circle City president DuJuan McCoy.
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"We are grateful to partner with WISH-TV to bring Diya TV to Indianapolis,” said Diya TV CEO Ravi Kapur said in a statement. “The Indian American population is the second largest immigrant group in the state of Indiana, and we intend to bring a vibrant mix of local, national, and international programming to one of America’s fastest growing demographics."
Diya TV is available on subchannel 8.4.
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