Cinedigm has made a deal with Plex, which will stream eight of Cinedigm’s free, ad-supported channels worldwide.
The channels are The Bob Ross Channel, Comedy Dynamics, Bambu, Docurama, CONtv, Dove Channel, CONtv Anime and Whistle Sports.
The move comes as more people stream video and are finding free content attractive.
“We are excited about the opportunity to provide our full channel catalog to Plex’s large user base of entertainment-focused fans," said Tony Huidor, Cinedigm’s general manager of digital networks. “Plex gives us access to a worldwide audience, much of it not reachable through our existing distribution footprint. We are excited about the opportunity to further establish our ad-supported channels worldwide.”
Plex has more than 20 million registered users.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.