CBS All Access Adds Titles, Pricing Unchanged

By Jon Lafayette
( Broadcasting & Cable )
published

New user interface emphasizes ViacomCBS brands

(Image credit: ViacomCBS)

ViacomCBS said it expanded the programming on its CBS All Access streaming service and upgraded its user interface.

The company has announced that it plans to rebrand CBS All Access next year and turn it into a “super service” better positioned to compete with Netflix, HBO Max, and Disney’s combo of Disney Plus and Hulu.

For now, the prices for CBS All Access won’t change. 

The services is adding original series including Kamp Koral, a new SpongeBob SquarePants children’s series set to debut in 2021.

Programming from other ViacomCBS brands is also being added to CBS All Access.

A new user interface add more personalization and recommendations and has central hubs for ViacomCBS brands.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.