Digital media tech company Canela Media said it is launching Canela TV, a free, ad supported streaming service aimed at the 60 million Hispanics living in the U.S.
The site offers access to 8,000 hours of novelas, comedies, cartoons, drama and action films for adults and children. Content comes from partners including Sony, Atr3s Media, Shoreline, Legendary, Caracol Television and Polka.
“We recognize that Hispanics’ viewing habits are rapidly shifting away from traditional Spanish-language television as consumers seek content that better reflects their lifestyle, culture and passion points,” said Isabel Rafferty, CEO and founder at Canela Media. “Digital platforms, and particularly streaming services, offer a unique opportunity for brands to be agile and connect with consumers through targeted content that is contextually and culturally relevant.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.