BitPath To Use ATSC 3.0 To Launch New Navigation Services
Stations can participate simultaneously with over-the-air TV broadcasts
BitPath, owned by TV station owners including Nexstar and Sinclair, said it will launch its ATSC 3.0 broadcast data network this year and that its first product will provide position, navigation and timing services.
BitPath said its BitPoint and NavPath are more accurate than GPS and more efficient than currently available precision services. The new services will be particularly useful in urban areas for things like delivering packages and directing rideshare vehicles.
Position, navigation and timing services are expected to grow at a 22% rate over the next decade, BitPath said, compared to 9% for streaming services.
Also: Broadcasters Launch Run3TV Platform Bringing Interactivity to NextGen TV
Broadcasters are expecting the switchover to the ATSC 3.0 broadcast technology and NextGen TV to create new business opportunities.
Station groups have pointed to estimates by BIA Advisory Services that businesses using the new ATSC 3.0 technology could generate as much as $15 billion in incremental revenues for stations.
BitPath said stations can be a part of the BitPoint and NavPath networks without affecting their television broadcasting business.
“We think the revenue potential of ATSC 3.0 is enormous, and NavPath and BitPoint are ideal broadcast data services,” said John Hane, president of BitPath. “They require a tiny amount of broadcast capacity, yet the data has extremely high value to users. And BitPath’s broadcast architecture means infinite scalability at low cost in urban and suburban areas, a combination existing services can’t match.”
BitPath will be showing off its PNT technology at the NAB Show starting Sunday. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.