Amazon's Freevee Launches El Rey Network, Realmadrid TV

By Jon Lafayette
( Broadcasting & Cable )
last updated

Cinedigm channels add distribution

Real Madrid Channel Cinedigm
(Image credit: Cinedigm)

Amazon’s ad-supported streaming service Freevee added El Rey Network and Realmadrid TV to its linear channel lineup.

The channels are operated and distributed by Cinedigm.

Freevee also launched NacellePop, a channel created by Cinedigm in collaboration with The Nacelle Co.

"Cinedigm's agreement with Amazon Freevee is yet another step in our strategy to expand the audience for Real Madrid's streaming channel. In hearing fans of Real Madrid reverentially speaking about their unwavering passion for the players and its incredible championship pedigree, it's very easy to understand why it's called the most valuable football brand in the world," said Cinedigm president and chief strategy officer Erick Opeka. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.