Latest Upfronts
NBCUniversal Addresses Exec Changes, Writers’ Strike at Upfront Event
By Jon Lafayette published
‘Ted’ says the TV business needs ads
Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique
By Jon Lafayette published
Sports and unscripted play bigger role
Writers’ Strike Dims Star Power as Networks Take Upfront Stage
By Jon Lafayette published
Actors won’t show up to tell jokes that aren’t being written
Upfronts: Telemundo Expands Tplus-Branded Streaming Content
By Jon Lafayette published
Additional FAST channels being launched
Netflix Cancels First Live Upfront After Striking Writers Plan Disruption
By Jon Lafayette published
Streaming service shirts to virtual presentation
Paramount Pleased As It Concludes Round of Smaller Upfront Dinners
By Jon Lafayette published
‘We’re not going back to the old way of doing things,’ says ad sales head John Halley
Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data
By Jon Lafayette published
TelevisaUnivision aims to use big data, which shows more Spanish-language viewing
Upfronts 2023: Byron Allen Urges Media Buyers to Support His ‘Family Business’
By Jon Lafayette published
Sponsorships will enable more investment and more opportunities
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.