Upfronts
Latest Upfronts

A+E Upfront: Linear Nets Get New Content First
By Jon Lafayette published
Programmer expects bigger share of linear viewing

Nickelodeon Invites Kids to Virtual Upfront on March 18
By Jon Lafayette published
Network promises largest slate to date for co-viewing

Bad Audience Estimates Hurt Linear Television as Upfronts Approach
By Jon Lafayette published
Make-good ads frustrate advertisers — but they don’t want cash back

Disney, ViacomCBS Set Virtual Upfront Events in May
By Jon Lafayette published
The Walt Disney Co. and ViacomCBS said they plan to hold upfront presentations for advertisers in their traditional May time slots, although this year they will be held virtually online.

WarnerMedia Sets Virtual Kids Upfront for Feb. 17
By Jon Lafayette last updated
Portfolio includes Cartoon Network, Warner Bros. and HBO Max

2020-21 Upfront Volume Down 15%: Media Dynamics
By Jon Lafayette published
National television networks sold 15% less advertising in the COVID-impacted 2020-21 upfront, according to preliminary estimates from Media Dynamics.

NBCU’s Shell: Upfront ‘Much Better than Expected’
By Jon Lafayette published
This year’s unusual upfront market was stronger than expected, according to NBCUniversal CEO Jeff Shell.

60% of Advertisers Bought Less in Upfront: Survey
By Jon Lafayette last updated
Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.