Latest Upfronts
A+E Upfront: Linear Nets Get New Content First
Programmer expects bigger share of linear viewing
Nickelodeon Invites Kids to Virtual Upfront on March 18
Network promises largest slate to date for co-viewing
Bad Audience Estimates Hurt Linear Television as Upfronts Approach
Make-good ads frustrate advertisers — but they don’t want cash back
Disney, ViacomCBS Set Virtual Upfront Events in May
The Walt Disney Co. and ViacomCBS said they plan to hold upfront presentations for advertisers in their traditional May time slots, although this year they will be held virtually online.
WarnerMedia Sets Virtual Kids Upfront for Feb. 17
Portfolio includes Cartoon Network, Warner Bros. and HBO Max
2020-21 Upfront Volume Down 15%: Media Dynamics
National television networks sold 15% less advertising in the COVID-impacted 2020-21 upfront, according to preliminary estimates from Media Dynamics.
NBCU’s Shell: Upfront ‘Much Better than Expected’
This year’s unusual upfront market was stronger than expected, according to NBCUniversal CEO Jeff Shell.
60% of Advertisers Bought Less in Upfront: Survey
Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing
