Upfronts

Latest about Upfronts

John Bishop, VP, Business Intelligence
Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop last updated

Moment of flux is a good time to reset the seller-customer relationship

BC Guest Blog
Jon Steinlauf with Doug Mitchelson at Credit Suisse conference
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’

By Jon Lafayette Published

Buyers say newly merged company is holding out for higher prices

Currency
measuring tape
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

Currency
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.
The CW Stresses One-Brand Approach at Upfront Event

By Michael Malone Published

Stevie Wonder starts things off as wild week concludes

Programming
Bob Chapek during Disney's 2022 Upfront presentation.
Stars Shine Bright at Disney Upfront

By Michael Malone Published

ABC, ESPN, Disney Plus, FX, Hulu, others share their stuff

Programming
Linda Yaccarino at 2022 NBCUniversal Upfront
Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong

By Jon Lafayette last updated

Peacock courted advertisers as others were chasing Netflix

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Pictured: (l-r) Ana Gasteyer, “American Auto” on NBC; Nicole Byer, “Grand Crew” on NBC; Sarah Hyland, “Pitch Perfect: Bumper in Berlin” on Peacock; Mayan Lopez, “Lopez vs. Lopez” on NBC
NBCU Plays Up Varied Portfolio at Upfront Presentation

By Michael Malone last updated

Jimmy Fallon, Seth Meyers, Pete Davidson, Miley Cyrus take the stage

Programming
CBS Upfront
Upfronts 2022: TV Market Faces Big Questions as Presentations Start

By Jon Lafayette Published

How much will digital get and who will keep score?

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Jon Steinlauf Discovery Upfront
Upfront: Warner Bros. Discovery Puts Sports in Its Premier Package

By Jon Lafayette last updated

Ad sales chief Jon Steinlauf sees demand for streaming, but 'linear moves products off the shelves'

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The Five Fox News Media
Fox News Says It Can Help Advertisers Expand Reach

By Jon Lafayette last updated

Big ratings make cable news net a broadcast replacement, says ad-sales head Jeff Collins

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