Latest Upfronts

Angela Bassett in Fox's '9-1-1'

Fox Reveals Fall Schedule at Upfront Presentation

By Michael Malone published

Fox Entertainment CEO Charlie Collier salutes power of broadcast, mocks streaming paywalls

Broadcasting & Cable
NBC logo

NBC Shares Upfront Plans

By Michael Malone published

Hoda Kotb speaks with Susan Rovner, Kelly Clarkson chats with Renee Zellweger

Broadcasting & Cable
Good Eats: The Return on Discovery Plus

Upfront’s New Normal: Higher Ad Prices, More Digital Dollars

By Jon Lafayette last updated

Media companies add streaming services to the mix as advertisers see reach

Broadcasting & Cable
A NewFronts graphic

NewFronts Speakers See Advertisers Changing Channels from Traditional TV

By Jon Lafayette last updated

Pandemic, cord-cutting puts streamers in driver's seat

Broadcasting & Cable
La Reina del Sur Telemundo

Telemundo Upfront: 1,000 Hours of Original Content in 2021-22

By Jon Lafayette published

NBCUniversal Telemundo said it plans to offer more than 1,000 hours of original content next broadcast year.

Broadcasting & Cable
Art for Bloomberg Quicktake's upfront

Bloomberg Quicktake Seeks Youthful OTT Niche

By Kent Gibbons last updated

Sister network to Bloomberg TV targets 25-to-45 crowd with short features, newer personality centered shows.

Alison Levin

Say Goodbye to Traditional TV Upfronts of the Past

By Alison Levin last updated

Media buying plans should start mirroring video viewing habits

Broadcasting & Cable
Linda Yaccarino during NBCUniversal's upfront presentation

Upfront Update: CW Goes Small, NBCU Streams From Hollywood

By Jon Lafayette published

Different approaches mark another season with in-person events

Broadcasting & Cable
Fuse Shine True

Fuse Launches Streaming Unit Heading Into Upfront

By Jon Lafayette last updated

Fuse Media said it is launching a streaming division, creating another way for advertisers to reach the company’s young diverse audience.

Broadcasting & Cable
Patrick Star Nickelodeon Upfront

Nickelodeon Shows Off Giant Slate of Original Content

By Jon Lafayette published

Nickelodeon, with new ViacomCBS platforms to fill and re-energized competition in the kids business, showed advertisers its largest content slate ever.

Broadcasting & Cable
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