Upfronts
Latest Upfronts

Upfronts 2023: Byron Allen Urges Media Buyers to Support His ‘Family Business’
By Jon Lafayette published
Sponsorships will enable more investment and more opportunities

Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event
By Jon Lafayette published
Agencies, advertisers, networks, measurement companies participating

Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year
By Jon Lafayette published
iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming

YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts
By Jon Lafayette published
Brief presentations featured Wednesday on IAB Main Stage

Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore
By Jon Lafayette published
Pause Ads now available on streaming service

Fox News Offers Upfront Buyers Lifestyle, Weather, Late Night, CTV Options
By Jon Lafayette published
Channel looking forward to presidential debates, primaries and election

At Upfront, A+E Promises Advertisers It Will Deliver Peak Content
By Jon Lafayette published
Kevin Costner, Morgan Freeman, Bradley Cooper producing programming

David Zaslav Defends Upfront Strategy as Ad Revenue Drops
By Jon Lafayette published
Warner Bros. Discovery CEO says push for price increases will continue
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.