Latest Upfronts
Warner Bros. Discovery Hustling To Produce Unified Upfront at Hulu Theater
Combined company will show off entire portfolio for media buyers
Upfront 2022: Sinclair Seeks 20% of Cable Budgets For Its Over the Air Channels
The Stack ratings rise while cable erodes
AMC Networks Bringing Back Bob Odenkirk, ‘Orphan Black’
Programmer sticks with favorites with upfront announcements
Upfronts 2022: AMC Doubles Down on Digital Strategy with New FAST Channels
Branded content unit sets slate of digital series tied to popular series and personalities
Nickelodeon Announces Plans To Expand Franchises at Upfront
New ‘Monster High’ and ‘Transformer’ series also coming to kids’ network
Fox Sets Plans for Events Leading to New Look Upfront
Company looks to focus on combination of content, communities and intelligence
Upfront Buyers Driven By Fear of Missing Out, Survey Finds
Advertiser Perceptions said 37% of spending went to CTV
NewFronts: Vizio Talks Data-Driven Content and Addressable Advertising
Vizio Connect provides retargeting opportunities
