Upfronts
Latest Upfronts

Warner Bros. Discovery Hustling To Produce Unified Upfront at Hulu Theater
By Jon Lafayette last updated
Combined company will show off entire portfolio for media buyers

Upfront 2022: Sinclair Seeks 20% of Cable Budgets For Its Over the Air Channels
By Jon Lafayette last updated
The Stack ratings rise while cable erodes

AMC Networks Bringing Back Bob Odenkirk, ‘Orphan Black’
By Jon Lafayette published
Programmer sticks with favorites with upfront announcements

Upfronts 2022: AMC Doubles Down on Digital Strategy with New FAST Channels
By Jon Lafayette published
Branded content unit sets slate of digital series tied to popular series and personalities

Nickelodeon Announces Plans To Expand Franchises at Upfront
By Jon Lafayette published
New ‘Monster High’ and ‘Transformer’ series also coming to kids’ network

Fox Sets Plans for Events Leading to New Look Upfront
By Jon Lafayette last updated
Company looks to focus on combination of content, communities and intelligence

Upfront Buyers Driven By Fear of Missing Out, Survey Finds
By Jon Lafayette published
Advertiser Perceptions said 37% of spending went to CTV

NewFronts: Vizio Talks Data-Driven Content and Addressable Advertising
By Jon Lafayette last updated
Vizio Connect provides retargeting opportunities
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