Upfronts
Latest Upfronts

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
By Jon Lafayette last updated
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

The CW Stresses One-Brand Approach at Upfront Event
By Michael Malone published
Stevie Wonder starts things off as wild week concludes

Stars Shine Bright at Disney Upfront
By Michael Malone published
ABC, ESPN, Disney Plus, FX, Hulu, others share their stuff

Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong
By Jon Lafayette last updated
Peacock courted advertisers as others were chasing Netflix

NBCU Plays Up Varied Portfolio at Upfront Presentation
By Michael Malone last updated
Jimmy Fallon, Seth Meyers, Pete Davidson, Miley Cyrus take the stage

Upfronts 2022: TV Market Faces Big Questions as Presentations Start
By Jon Lafayette published
How much will digital get and who will keep score?

Upfront: Warner Bros. Discovery Puts Sports in Its Premier Package
By Jon Lafayette last updated
Ad sales chief Jon Steinlauf sees demand for streaming, but 'linear moves products off the shelves'

Fox News Says It Can Help Advertisers Expand Reach
By Jon Lafayette last updated
Big ratings make cable news net a broadcast replacement, says ad-sales head Jeff Collins
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