Latest Upfronts
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
The CW Stresses One-Brand Approach at Upfront Event
Stevie Wonder starts things off as wild week concludes
Stars Shine Bright at Disney Upfront
ABC, ESPN, Disney Plus, FX, Hulu, others share their stuff
Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong
Peacock courted advertisers as others were chasing Netflix
NBCU Plays Up Varied Portfolio at Upfront Presentation
Jimmy Fallon, Seth Meyers, Pete Davidson, Miley Cyrus take the stage
Upfronts 2022: TV Market Faces Big Questions as Presentations Start
How much will digital get and who will keep score?
Upfront: Warner Bros. Discovery Puts Sports in Its Premier Package
Ad sales chief Jon Steinlauf sees demand for streaming, but 'linear moves products off the shelves'
Fox News Says It Can Help Advertisers Expand Reach
Big ratings make cable news net a broadcast replacement, says ad-sales head Jeff Collins
