NBCUniversal’s advertising unit will host a Creativity Summit as part of its campaign to get the industry to rethink and transform the way business is done.
At the beginning of its virtual upfront, Univision took a beat to acknowledge the unprecedented times America is living through.
Discovery is continuing its talks with distributors as it tries to determine its streaming strategy.
With its traditional Radio City Music Hall upfront event canceled by COVID-19, NBCU is planning to broadcast a special upfront presentation that will unite the cast of 30 Rock.
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
Univision will pitch a new slate of weeknight dramas, music specials and series and sports at its upfront event Tuesday.
Even at a virtual upfront--or roadshow, Jimmy Kimmel was able to bite the hand that feeds him.
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