Upfronts

Latest about Upfronts

Sky vs Fevre
Focus on Women’s Sports Boosts Scripps in Upfront

By Jon Lafayette Published

Volume up ‘low single digits,’ CRO Brian Norris says

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Donna Speciale TelevisaUnivision Upfront
TelevisaUnivision Upfront Attracts Record Number of Advertisers

By Jon Lafayette Published

Volume, pricing up for Spanish-language broadcaster

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Rita Ferro at Disney Upfront 2024
Disney Says Upfront Sales Were Up 5% to Record Levels

By Jon Lafayette Published

40% of commitments go to addressable inventory

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Jeff Collins of Fox
Fox Says Upfront Sales Grew for Linear and Digital Properties

By Jon Lafayette Published

Tubi achieves double-digit volume increase

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Mark Marshall at 2024 NBCU Upfront
NBCU Claims Growth in Upfront Advertising Sales

By Jon Lafayette Published

Sports, Peacock are strong spots

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remote pointed at connected TV
Navigating the New CTV Ad Landscape (Viewpoint)

By Beau Ordemann Published

A rise in programmatic buying could make the upfronts even more relevant

Advertising
Stars like Emma Stone, on stage at Disney's presentation, were back in force at the 2024 upfronts.
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight

By Jon Lafayette Published

Networks played ‘Can You Top This’ with bold-faced names and ad capabilities

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The Librarians
The CW Shares Its 2024-2025 Lineup

By Michael Malone Published

LeVar Burton, Raven-Symone to host game shows, ‘Sherlock & Daughter’ on for midseason

Programming
'Running Point' on Netflix
Netflix Plots TV Takeover at Upfront Presentation

By Michael Malone Published

New offerings include Kate Hudson basketball series, Will Ferrell golf movie and Christmas Day NFL action

Programming
Amy Reinhard at Netflix upfront
Netflix To Launch In-House Advertising Tech Platform

By Jon Lafayette Published

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

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