Latest Upfronts
Paramount Sticks With Smaller-Meeting Upfront Strategy
By Jon Lafayette published
CBS won’t be returning to Carnegie Hall
Warner Bros. Discovery Upfront Will Return to MSG Theater May 15
By Jon Lafayette published
Presentation to advertisers will highlight content, technology
Old-School Cable Network FETV Sees 28% Upfront Volume Gain
By Jon Lafayette published
With media age of 68, pharmaceutical clients signed up
Disney Upfront Volume Flat As Negotiations Are Completed
By Jon Lafayette published
40% of upfront dollars are for streaming and digital
TelevisaUnivision Finishes Upfront With Gains in Pricing and Volume
By Jon Lafayette published
80% of linear-TV buyers also bought streamer ViX
TelevisaUnivision Says It Gained Share In Upfront Market
By Jon Lafayette published
Volume up mid-single digits in an otherwise down market
NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers
Despite Writers’ Strike, Upfront Show Goes On
By Michael Malone published
Scripted programming takes a backseat amid pickets
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