Latest Upfronts
Paramount Pleased As It Concludes Round of Smaller Upfront Dinners
‘We’re not going back to the old way of doing things,’ says ad sales head John Halley
Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data
TelevisaUnivision aims to use big data, which shows more Spanish-language viewing
Upfronts 2023: Byron Allen Urges Media Buyers to Support His ‘Family Business’
Sponsorships will enable more investment and more opportunities
Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event
Agencies, advertisers, networks, measurement companies participating
Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year
iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming
YouTube, Vizio, Amazon, Peacock, Roku, TikTok and Meta Headline NewFronts
Brief presentations featured Wednesday on IAB Main Stage
Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore
Pause Ads now available on streaming service
Fox News Offers Upfront Buyers Lifestyle, Weather, Late Night, CTV Options
Channel looking forward to presidential debates, primaries and election
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