Tribune-owned WPIX New York has picked up Sony's off-net sitcom Seinfeld, taking the show from Fox-owned WNYW. The classic show about nothing moves to PIX in March 2011, which is when Fox's deal for the show expires.
WPIX's deal runs for 3 ½ years, keeping the show on a broadcast station in New York through 2014. It was sold for cash - although far less cash than Fox was paying - and a 5 ½ local, 1 ½ national barter advertising split.
In April, Seinfeld tied Warner Bros.' Two and a Half Men as late fringe's highest-rated show among adults 25-54, the demographic that TV stations most care about, at a 1.6. NBC's The Tonight Show with Jay Leno came in second at a 1.5.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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