This year’s World Series, with the Houston Astros beating the Philadelphia Phillies, went the same six games as last year’s series, but viewership was down, with the broadcasts delivering a total of 5.87 billion impressions, down 7.7% from last year.
There were 731 commercials during the 2022 World Series, nearly the same as in the 2021 series.
The top World Series advertisers were Samsung Mobile, which spent $7.7 million and aired 36 more spots than a year ago.
Other top advertisers included GEICO, T-Mobile, Indeed, Chevrolet, Capital One Credit Cards and Pfizer, a new World Series sponsor, spending about $5 million.
The most seen spots were from Samsung Mobile, Chevrolet and Pfizer's Comirnaty.
Over the course of all of the Major League Baseball playoffs, advertisers spent about $329.1 million, down 7.1% from last season. In addition to Fox, games aired on Warner Bros. Discovery’s TBS.
Impressions were down 6.4%, despite more teams being in this year’s playoffs.
The top spenders on post-season baseball were GEICO at $12.3 million, T-Mobile at $10.3 million, Samsung Mobile at $8.7 million, Indeed at $8.7 million and Taco Bell at $7.8 million. ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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