Latest iSpot.tv
LinkedIn Names iSpot to Measure New CTV Offering
By Jon Lafayette published
Ads will target business-to-business customers
iSpot Named Preferred Measurement Firm by Roku (NewFronts)
By Jon Lafayette published
iSpot to integrate Roku watermark to validate ad inventory authenticity
27% of Advertisers To Spend More in Upfronts: iSpot Survey
By Jon Lafayette published
Shift of ad dollars to streaming slows
iSpot To Measure Family Viewing For Moonbug Entertainment
By Jon Lafayette published
87% of impressions found to be incremental to linear TV
Wonder Women of New York 2024: Lindsey Woodland
By Jon Lafayette published
Group VP of Client Data Science, 605 and iSpot.tv
126.6 Million Viewers Watched Super Bowl, According to iSpot
By Jon Lafayette published
Total is up 10.9%
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot
By Jon Lafayette published
With ratings down broadcast and cable networks aired more commercials
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)
By Jon Lafayette published
CEO Sean Muller sees data as the foundation for cross-platform currencies
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