Latest about iSpot.tv
iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology
Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes
ISpot.tv Providing Cross-Platform Ad Measurement with TikTok
Integration provides metrics for evaluating campaigns
Future Today Picks iSpot to Measure Streaming Ad Campaigns
Early data shows delivery of incremental reach and impressions
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report
Broadcast networks saw gains in primetime
MobileFuse Names iSpot.tv Preferred Measurement Provider
Additional data gauges effectiveness of CTV and online video campaigns
LinkedIn Names iSpot to Measure New CTV Offering
Ads will target business-to-business customers
iSpot Named Preferred Measurement Firm by Roku (NewFronts)
iSpot to integrate Roku watermark to validate ad inventory authenticity
27% of Advertisers To Spend More in Upfronts: iSpot Survey
Shift of ad dollars to streaming slows
