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Jeff Bridges as Dan Chase in FX's 'The Old Man'.
FX Again Gives ‘The Old Man’ TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Laura Molen on ispot currency test call
NBCU Says 30%-40% of Campaigns Should Be OTT, Based on iSpot Test Data

By Jon Lafayette Published

About 40% of upfront deals employ non-traditional guarantees, NBCU’s Laura Molen says

Currency
Sean Muller and Jon Lafayette at Advanced Advertising LA
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming

By Kent Gibbons Last updated

Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%

Viewpoint
Magnite survey logo
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers

By Jon Lafayette Published

Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen

Currency
Jeff Bridges as Dan Chase in FX's 'The Old Man'.
FX Gives 'The Old Man' TV's Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Kirk McDonald GroupM
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

By Jon Lafayette Last updated

Streaming impressions overcounted by an average of 8% to 10%

Currency
Honoree Jennifer Lopez accepts the MTV Generation Award onstage during the 2022 MTV Movie & TV Awards at Barker Hangar on June 5, 2022 in Santa Monica, California.
MTV Gave the MTV Movie & TV Awards TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Jayson Tatum #0 of the Boston Celtics shoots the ball against the Golden State Warriors during the third quarter in Game One of the 2022 NBA Finals at Chase Center on June 2, 2022 in San Francisco, California.
Boston Celtics Are Most-Watched Team of the NBA Playoffs

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from Vizio’s Inscape

Programming
Terry Crews on the season premiere of NBC's 'America's Got Talent'.
NBC Gives ‘America’s Got Talent’ TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Supermarket Stakeout host Alex Guarnaschelli
Food Network Again Dominates With TV’s Most-Promoted Shows

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
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