B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 5.
The 2022 MTV Movie & TV Awards and 2022 MTV Movie & TV Awards: Unscripted — which MTV promoted in tandem — are the week’s most promoted shows.
Food Network makes a hearty showing, grabbing second place for the 15th season of The Great Food Truck Race and fourth place for new Guy Fieri vehicle Guy’s All-American Road Trip.
Meanwhile, two traditional broadcasters also make the cut, with NBC plugging the 17th season of America’s Got Talent in third place, and ABC hyping the 2022 NBA Finals in fifth.
Notably, Guy’s All-American Road Trip scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1) 2022 MTV Movie & TV Awards | MTV Movie & TV Awards: Unscripted, MTV
Impressions: 288,132,774
Interruption Rate: 2.76%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $1,014,411
Out-of-network Est. Spend: $152,555
2) The Great Food Truck Race, Food Network
Impressions: 237,522,248
Interruption Rate: 1.42%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $540,289
Out-of-network Est. Spend: $597,331
3) America's Got Talent, NBC
Impressions: 199,118,989
Interruption Rate: 2.08%
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $890,021
Out-of-network Est. Spend: $538,592
4) Guy's All-American Road Trip, Food Network
Interruption Rate: 1.39%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $771,359
Out-of-network Est. Spend: $222,320
5) 2022 NBA Finals, ABC
Impressions: 188,925,633
Interruption Rate: 2.24%
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,045,565
Out-of-network Est. Spend: $664,844
* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.
Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.
Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-Network Value: Estimated media value of in-network promos.
Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local: A promo that was aired during a local ad break slot.
VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).
OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
