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Travis Kelce in Super Bowl
126.6 Million Viewers Watched Super Bowl, According to iSpot

By Jon Lafayette Published

Total is up 10.9%

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House Hunters
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot

By Jon Lafayette Published

With ratings down broadcast and cable networks aired more commercials

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iSpot TV CEO Sean Muller
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)

By Jon Lafayette Published

CEO Sean Muller sees data as the foundation for cross-platform currencies

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David Coletti iSpot
iSpot Hires David Coletti To Head Sports Insights Unit

By Jon Lafayette Published

Exec had been with Disney and ESPN

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'Friends'
Ad Impressions Rose, Spending Dropped in Q3, Says iSpot

By Jon Lafayette Published

With strikes impacting originals, marketers turned to sports, re-runs, daytime and news

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John Halley Paramount Global
Paramount To Use iSpot Metrics as Currency in Ad Transactions

By Jon Lafayette Published

Viewing data being integrated into content giant’s systems

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'Despierta America' Univision
Spanish-Language TV Stays Hot Into Q2, iSpot Data Shows

By Jon Lafayette Published

Quick-serve restaurants boost ad spending

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iSpot.tv logo
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council

By Jon Lafayette Published

Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance

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Joint Industry Committee Certification
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee

By Jon Lafayette Published

Full certification to be decided in early 2024

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iSpot TV CEO Sean Muller
Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities

By Jon Lafayette Published

Deal brings more big data access and attribution knowhow

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