Latest iSpot.tv
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council
By Jon Lafayette published
Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
By Jon Lafayette published
Full certification to be decided in early 2024
Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities
By Jon Lafayette published
Deal brings more big data access and attribution knowhow
Campaign for Consumer Cellular Submitted by iSpot Wins Advanced Advertising Award for Best Use of Multiple Platforms
By Jon Lafayette published
Impressions increased 21%, cost per acquisition dropped 16%
iSpot Names Leslie Wood as Chief Research Officer
By Jon Lafayette published
Exec will help build new approaches to cross-platform measurement and currency
While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report
By Jon Lafayette published
Ad impressions in daytime growing at ABC, CBS and NBC
iSpot Is Working With Google To Measure YouTube, YouTube TV
By Jon Lafayette published
Advertisers will be able to determine incremental reach
Fubo Working With iSpot.tv To Measure Incremental Impressions
By Jon Lafayette published
Study finds 40% of Fubo viewers can’t be reached on linear TV
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