Latest iSpot.tv
Food Network Again Gives ‘Me or the Menu’ TV’s Biggest Promo Push
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
Crackle Plus Expands iSpot Deal To Include Ad Campaign Reach and Frequency
By Jon Lafayette last updated
New agreement runs through 2023
Food Network Gives ‘Me or the Menu’ TV’s Biggest Promo Push
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
FX Again Gives ‘The Old Man’ TV’s Biggest Promo Push
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
NBCU Says 30%-40% of Campaigns Should Be OTT, Based on iSpot Test Data
By Jon Lafayette published
About 40% of upfront deals employ non-traditional guarantees, NBCU’s Laura Molen says
Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming
By Kent Gibbons last updated
Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
FX Gives 'The Old Man' TV's Biggest Promo Push
By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published
And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily
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