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Food Network Again Dominates With TV’s Most-Promoted Shows

Supermarket Stakeout host Alex Guarnaschelli
'Supermarket Stakeout' host Alex Guarnaschelli. (Image credit: Food Network)

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 22.

Food Network dominates our ranking, grabbing first and second place to promote, respectively, Supermarket Stakeout and BBQ Brawl. Both shows have now taken those chart positions two weeks in a row. A third Food Network show, Worst Cooks in America Celebrity Edition, drops from third place to fifth.

Fox, the sole traditional broadcaster in our top five, hypes its Niecy Nash-hosted game show reboot Don’t Forget the Lyrics! in third place.

Rounding out the ranking is Hallmark Channel, which gives some love to the season finale of When Calls the Heart in fourth place.

Notably, the When Calls the Heart promo scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Supermarket Stakeout, Food Network

Impressions: 303,453,005

Interruption Rate: 1.44%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,088,146

Out-of-network Est. Spend: $522,232

2) BBQ Brawl, Food Network

Impressions: 218,749,074

Interruption Rate: 1.63%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $980,948

Out-of-network Est. Spend: $0.00

3) Don't Forget the Lyrics!, Fox

Impressions: 217,001,700

Interruption Rate: 1.27%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $517,679

Out-of-network Est. Spend: $1,415,877

4) When Calls the Heart, Hallmark Channel

Impressions: 164,381,811

Interruption Rate: 3.25%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,031,119

Out-of-network Est. Spend: $0.00

5) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 156,640,198

Interruption Rate: 1.65%

Attention Index: 106 (6% fewer interruptions than avg.)

In-network Value: $682,916

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).